Matthew Bowman

Digital Marketing Specialist with ten years of professional experience, specializing in Google Ads,, Merchant Center, Analytics, email marketing, and social media campaigns.

Professional Experience

Digital Marketing Specialist, Columbus Bar Association

2023 - Present

Implement digital marketing strategies for non-profit organization services valued at $500K annual revenue, via deployment of LinkedIn and Google campaigns, experiencing monthly ROAS between 1400-2000%.

Interface with C-level executives to identify target demographics and define brand messaging across marketing channels. Analysis of KPI’s, coordinate with marketing team to define assets and strategies.

Digital Marketing Manager, Toler Tools

2018 - Present

Develop, manage, and execute social media and search engine strategies to drive customer acquisition for a new-to-market hand tool.

Lead Gen campaigns for the product launch saw a CPA of 8% and 2100% ROAS.

Maintain Google Search, Display and YouTube campaigns averaging 400-600% ROAS from 2019 to present. Top of Page bidding yields an Absolute Top Impression Share of 90% while staying an average of 10% under budget cap.

Digital Marketing Specialist, 451 Spirits

2018-2020

Implement digital marketing for small-scale distillery. Using a combination of SMM and SEM campaigns, tour capacity increased from 30% to 60% in one year, while email subscription increased 20%.

Develop strategies, identify target demographics and define brand messaging across marketing channels including Google Search, Business and Maps, Display, Waze, and Meta. Analyzation of KPI’s, coordinate with marketing team to define assets and strategies.

Certifications

Google Search Ads

Google Display

Google for Business

Google Merchant Center

YouTube for Advertising

Google for Business

Trained In

Office 360

LinkedIn Advertising

Crowd Funding

E-Commerce Support

Shipping and Fulfillment